12th Crikvenica International Health Tourism Conference

CIHT 2025: Shaping the Future of Health Tourism on the Crikvenica Riviera

In October 2025, the Crikvenica Riviera will once again become the epicenter of health, wellness, and tourism innovation. From 22 to 23 October 2025, CIHT 2025 — the 12th Crikvenica International Health Tourism Conference — returns to Hotel Omorika, Crikvenica, bringing together leading experts, industry stakeholders, and visionaries from across the world.

CIHT (Crikvenica International Health Tourism Conference) has grown over the years into a landmark gathering at the crossroads of medicine, tourism, hospitality, and business. Its goals remain consistent: to foster innovation, share best practices, and catalyze collaborations that advance health tourism in Croatia and beyond.

Why CIHT Matters

Health tourism (or wellness tourism) is not just a trend — it’s a strategic sector with enormous growth potential. Croatia (and especially Kvarner and the Crikvenica Riviera) enjoys several comparative advantages: pristine nature, coastal climate, experienced medical professionals, and a long tradition of therapeutic tourism.

But to truly harness these advantages, the industry must evolve. CIHT serves as a forum where public and private sector actors — from spa resorts to health policy makers — can align, innovate, and co-create the frameworks, services, and experiences that will define health tourism’s next decade.

What’s New in CIHT 2025

This year’s edition is especially exciting. After a one‑year break, the conference returns with renewed energy and a robust program.

Here are some highlights to watch for:

• Diverse, high‑caliber speakers
    CIHT 2025 will host over 15 eminent international speakers from multiple countries. 
    Among them: meteorologist Zoran Vakula, healthcare executive Aron Grubešić (Acibadem Healthcare), Zoran Kovačević of the Institute Igalo (Montenegro), Saša Požar (Slovenian SPA Association), and Amena Malik, expert in patient safety and quality systems.

• Key thematic focuses
    The program will explore pressing and forward‑looking themes, including:
      • The impact of climate change on health tourism destinations
      • Personalization in health tourism and the role of multiple stakeholders
      • Challenges and development opportunities for health resorts and specialty clinics
      • Lifestyle medicine and niche wellness approaches
      • Digital transformation and innovation in health tourism

• Networking & collaboration opportunities
    Beyond lectures and panels, CIHT 2025 offers carefully designed networking events and social programs to help participants forge partnerships, exchange insights, and spark new projects.

What to Expect on the Ground

Venue & setting
Hotel Omorika, a four‑star property on the Crikvenica Riviera, will host the conference. Nestled along the coast with modern amenities, it offers both convenience and an inspiring setting combining sea views and nature.

Destination advantage
The Crikvenica Riviera (including Dramalj, Selce, Jadranovo) offers a scenic backdrop of the Adriatic, mild climate, and a relaxed atmosphere conducive to learning and reflection. The region’s long tradition in health tourism gives authenticity to the discussions happening at CIHT.

Organizers & partners
CIHT 2025 is organized by the Crikvenica Tourist Board together with the Kvarner Health Tourism Cluster, and co‑organized by Thalassotherapia Crikvenica and Terme Selce Polyclinic.
The conference is held under the auspices of the Ministry of Tourism and Sports and the Ministry of Health of Croatia, with support from partners such as the Croatian Chamber of Economy, AmCham, and media sponsors.

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Final Thoughts

CIHT 2025 promises not just to share knowledge, but to help chart the roadmap for the future of health tourism in Croatia and the wider region. In an era where wellness, preventive medicine, technology, and sustainable travel converge, forums like this are crucial.

If you’re active in healthcare, tourism, hospitality, wellness, or policy — or if you simply believe in the power of well‑designed, human‑centric experiences of health and recovery — CIHT 2025 is a must‑attend.